Privacy Policy

This Privacy Policy describes how curvywaves.com collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information.” See the list below for more details about what we collect and why.

Device Information

• Examples collected: browser version, IP address, time zone, cookie info, pages viewed, search terms, and interactions.
• Purpose: to load the Site accurately and perform analytics to optimize performance.
• Source: collected automatically via cookies, log files, web beacons, tags, or pixels.
• Disclosure: shared with our processor Shopify.

Order Information

• Examples collected: name, billing/shipping address, payment details, email, phone number.
• Purpose: to process purchases, arrange shipping, send invoices, verify fraud risks, and share updates/offers if opted-in.
• Source: collected directly from you.
• Disclosure: shared with our processor Shopify.

Customer Support Information

• Purpose: to provide customer assistance.
• Source: collected directly from you.

Sharing Personal Information

We share your Personal Information with service providers to help deliver our services and fulfill contracts with you:

• We use Shopify to power our store. Shopify’s privacy policy: https://www.shopify.com/legal/privacy
• We may share information to comply with legal obligations, subpoenas, lawful requests, or to protect our rights.

Behavioral Advertising

We use Personal Information to provide targeted advertising and marketing communications we believe are relevant to you:

• We use Google Analytics to understand site usage. Read Google’s policy: https://policies.google.com/privacy?hl=en. Opt out: https://tools.google.com/dlpage/gaoptout
• We share usage data with advertising partners via cookies or similar technologies (if consented).

Learn more about targeted ads: NAI educational guide.

You can opt out of targeted ads here:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Alternatively, visit the Digital Advertising Alliance’s opt-out portal: http://optout.aboutads.info/

Text Marketing Terms & Conditions

• By opting into text marketing, you agree to receive SMS notifications and marketing messages.
• Your phone number, name, and purchase info may be shared with our SMS platform (SMSBump Inc, EU-based).
• Reply “STOP” to unsubscribe or use provided links in messages. Message & data rates may apply.
• For help, reply “HELP” or contact us directly.

Using Personal Information

We use your Personal Information to process orders, manage shipping, fulfill purchases, and keep you updated on products and offers.

Lawful Basis (GDPR)

If you are an EEA resident, we process your Personal Information under these lawful bases:

• Your consent
• Contract performance
• Compliance with legal obligations
• Protection of vital interests
• Public interest tasks
• Legitimate interests without overriding your rights

Retention

We retain your Personal Information unless you request deletion. For erasure requests, see the “Your Rights” section below.

Automatic Decision-Making

We do not use fully automated decision-making that has legal or significant effects on you. Shopify may use limited automated tools to prevent fraud.

• Temporary denylist of IPs with failed transactions.
• Temporary denylist of credit cards linked to flagged IPs.

Your Rights

GDPR

If you are an EEA resident, you may request access, correction, deletion, or portability of your Personal Information by contacting us below.

Your data may be stored in Ireland and transferred globally (e.g., to Canada and the U.S.). Read Shopify’s GDPR details: Shopify GDPR Whitepaper.

CCPA

California residents may request access, correction, deletion, or portability of their Personal Information. To authorize an agent, contact us directly.

Cookies

Cookies improve your browsing experience and allow us to remember preferences, analyze traffic, and deliver personalized services.

Learn more about managing cookies: www.allaboutcookies.org

Do Not Track

We currently do not change our data practices when receiving “Do Not Track” browser signals.

Changes

We may update this Privacy Policy periodically to reflect legal, operational, or service changes.

Contact

For privacy questions, email us at info@curvywaves.com.

If unresolved, file a complaint with your local data authority or the ICO: https://ico.org.uk/make-a-complaint/.